Alumni Roundtable Speaker Series: Building a Brand/Building a Culture

How do athletic icons build multi-million-dollar brands?
FA Alumni Sports Marketers Discuss Building Brands and Culture

Michael. LeBron. Serena. We all know who these iconic athletic powerhouses are, but how did they build their multi-million-dollar brands?

Advertising executive Liam Doherty ’96, who has worked with Nike and Adidas, will moderate a panel of former Falmouth Academy athletes who work in Sports Marketing. He will be joined by Eliza Van Voorhis ’17, an analyst at Sports Innovation Lab, and Betsy Wadman ’13, marketing manager for the PUMA group on Amazon.

They will discuss how to use data to drive consumers to brand loyalty and how to build and maintain a culture around that brand. There will be a Q&A following the discussion.

Feel free to email questions beforehand to Barbara Campbell, bcampbell@falmouthacademy.org or use the chat feature during the discussion. This presentation will be recorded.

Find the Zoom link here.